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Primary Matters Announces Strategic Partnership with Amae Software


Mountain View CA/Kenwood CA – March 17, 2005. Amae Software, creator of Customer Experience Management Technology -   the Amae CI Suite™ , and Primary Matters, Inc., expert provider of activity-based cost analysis for contact centers, have joined in a partnership for the benefit of contact centers and the customers who rely on them for service excellence.

Amae Software knows that understanding your customer experiences is the key to increasing profitability and improving customer satisfaction and loyalty. Amae Software created the Amae CI Suite to identify immediate opportunities to directly influence customer behavior. In context of interactions and in real-time, the Amae CI Suite positively engages customers to provide their feedback and perceptions of specific experiences. Utilizing existing company information and customer data, Amae CI Suite intelligently collects, reports, and incorporates customer experiences and perspectives from all channels of customer contact.

Primary Matters, Inc. is the expert in contact center cost analysis, and pioneer in the development of activity-based decision support solutions. Their flagship product, The Primary Matters Guide® , is used in contact centers to build credible TCO/ROI reports on proposed projects, compare “what-if” scenarios to highlight the proposals that will have the most profitable outcome, and monitor metrics to ensure that business goals are achieved. The analysis provided by The Guide™ is trusted by upper management because it accurately reveals how any proposed change in operations or technology will affect all resource requirements, including headcount, systems, and budget. Speaking of the partnership, Vance Christensen, CEO of Amae Software, states, “Leveraging customer experience and behavior information from the Amae CI Suite, Primary Matters is able to provide companies with 360 degree activity-based planning and business impact analysis. This is the ideal for business decision analytics and covers internal and external cost implications. We are looking forward to working closely with their team.”

The unification of answers and analysis provided by this partnership will offer a wealth of valuable information that customers of both companies can leverage to increase customer satisfaction and profitability. Mary Jo Kulp, CEO of Primary Matters states, “I am pleased about the partnership with Amae Software, and excited to work with them on future projects. The synergy between our companies is clear. The Amae CI Suite captures the Customer Experience and helps companies make informed decisions based on critical and often missing information, and Primary Matters adds the business impact analysis and the capability of comparing “what-if” scenarios. This relationship is a win-win for all involved”.

About Primary Matters, Inc.

Primary Matters, Inc., provides software products and services that enable activity-based budgeting, planning and business impact analyses. The company’s solution improves budgeting processes and planning decisions in virtually any operationally intensive business environment. Its flagship product, The Primary Matters Guide® is activity-based, content rich software that uncovers underlying costs of corporate functions such as contact centers, sales groups, field organizations, technical support groups, and any other operational function that is activity, task and resource based. With The Guide, business goals are linked to the resource requirements needed to meet these goals. For more information call (902) 794-7095, or visit

About Amae Software

Founded in 2001, Amae Software markets and sells the most advanced system available for improving business. The Amae CI Suite delivers actionable opportunities and complete Customer Experience Management, in real time, based on corporate objectives. With proven customer participation of over 80%, the Amae CI Suite significantly and measurably improves profitability, productivity, and customer satisfaction, and loyalty.

The Amae CI Suite has created measurable return for many companies including CapitalOne,, CRMXchange, TiVo, Petro Heating Oil, Star Gas, and others. Headquartered in Mountain View, California, Amae Software is a privately held company. For more information, please call (650) 965-0820 or visit

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Last modified: May 31, 2006 .