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Primary Matters

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Primary Matters Defines Activity-based Customer Support Analysis

Kenwood, CA – December 8, 2005 – Primary Matters Inc, expert provider of activity-based customer support analysis, releases a narrated presentation to define the use and benefits of activity-based analysis in the customer support and contact center. Activity-based analysis is used within numerous departments of customer support and contact centers including planning, finance, HR and technology departments.

Activity-based analysis is fast becoming the most trusted method for planning, budgeting, and decision support; also being adopted by vendors and consultants to build credible business cases for their solutions and recommendations. The depth of accuracy and ease of use are two of the major benefits that are contributing to the demand.

Primary Matters, Inc. is the creator of The Primary Matters Guide®, an activity-based analysis tool which enables forecasting, planning, scenario comparison, ROI/TCO analysis as well as the ability to establish and monitor goal metrics. Brian Hinton, President of Primary Matters states, “One of the biggest challenges that our clients faced was the inability to understand the costs of their business activities. By defining those costs, we help them to gain control of problem areas and understand the resources required to enable them to meet their goals”.

Visit the Primary Matters website at the following link for the presentation offered:

Activity-Based Analysis in the Contact Center

Special Offer – Until December 30th, Primary Matters is offering a year-end discount for all new purchases of The Guide on CD-ROM, as well as a reduced activation rate for new accounts of our hosted edition. To learn more about The Guide and this offer, please visit the following promotional link: Promotions Information


About Primary Matters, Inc.

Primary Matters, Inc. provides software products and services that enable activity-based budgeting, planning and business impact analyses. The company’s solution improves budgeting processes and planning decisions in virtually any operationally intensive business environment. Its flagship product, The Primary Matters Guide® is activity-based, content rich software that uncovers underlying costs of corporate functions such as contact centers, sales groups, field organizations, technical support groups, and any other operational function that is activity, task and resource based. With The Guide, business goals are linked to the resource requirements needed to meet these goals. For more information call 902-794-7095 or visit


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Last modified: May 31, 2006 .