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Partnership Formed Between Primary Matters and ITESA

New York, NY/Kenwood, CA – March 10, 2005. ITESA, expert provider of call center and BPO consulting services, and Primary Matters, Inc. leader in the development of activity-based analysis software, have united in a partnership. This alliance will offer many added benefits to companies seeking to outsource, build or market their operations onshore, near shore or offshore. By pairing ITESA’s vast experience in global market expansion and optimization of call center and BPO with Primary Matters’ decision support solutions, the result is the ability to answer the in-depth questions necessary to create a strategic plan, and monitor metrics to ensure that desired results are achieved.

Mary Jo Kulp, CEO of Primary Matters states “I am very excited to announce the relationship between Primary Matters and a leading consulting firm such as ITESA. They have always provided outstanding value to every client engagement. Our goal in aligning with them is to enhance that value to the highest possible level by leveraging The Guide’s vast capability to provide accurate analysis in record time.” ITESA works extensively with outsourcers and other leading organizations to develop go-to-market plans and service delivery options. Through this work, they realized the value of a product that could cut down on the time it takes to analyze options and provide accurate reports supporting the strategy defined for each client. They found this value in The Primary Matters Guide® .

The Guide is an activity-based planning, budgeting, and business impact analysis solution. ITESA acknowledges that each client engagement is different, and The Guide enables their team to analyze the options available for their clients on an individual basis. They are then able to highlight the decisions surrounding processes, technology, and human resource requirements that will lead to a strategic plan to maximize productivity and profit for their clients. As stated by Keith Fiveson, founder and managing consultant of ITESA, “We’re excited about the relationship with Primary Matters as it enables us to bring to global enterprises a tool that helps them to audit people, technology, and financial inputs to arrive at optimum net present value (NPV) outputs based on reliable scenario development”.

About Primary Matters, Inc.

Primary Matters, Inc., provides software products and services that enable activity-based budgeting, planning and business impact analyses.    The company’s solution improves budgeting processes and planning decisions in virtually any operationally intensive business environment. Its flagship product, The Primary Matters Guide® is activity-based, content rich software that uncovers underlying costs of corporate functions such as contact centers, sales groups, field organizations, technical support groups, and any other operational function that is activity, task and resource based. With The Guide, business goals are linked to the resource requirements needed to meet these goals. For more information call 902-794-7095 or visit


ITESA provides strategic Global Enterprise Management Consulting (GEM). With client expertise in global market expansion and optimization of call center and business process operations (BPO) they help clients recognize and capture value, enhance earnings and revenue performance.   Their clients include executive management, CEO, CIO, COO and Marketing Officers, in companies that offer outsourcing, or client operations that use IT enabled services and systems. ITESA’s core competency is enhancing business performance through global enterprise, service delivery solutions. For more information, call 212-463-0043 or visit


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Last modified: May 31, 2006 .