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Primary Matters Answers 5 Key Questions on Activity-based Analysis

Kenwood, CA – December 20, 2005 – The CEO of Primary Matters, Inc, in an interview with CMP’s Marketing2IT newsletter, defines the fundamentals of activity-based analysis. Primary Matters is an expert provider of activity-based decision support solutions.

In this highly informative interview, CEO, Mary Jo Kulp, answers questions such as:

  1. What role does activity-based analysis play in the IT purchase process?
  2. What are the three key elements of successful activity-based analysis?
  3. How can marketers use activity-based analysis, internally and with customers?

Primary Matters pioneered the development of activity-based analysis with the invention of The Primary Matters Guide®. The Guide™ is an activity-based planning, budgeting and business impact analysis solution that is used to revolutionize corporate decision making. The Guide enables you to define costs - such as cost per call, product and customer. It can identify the resources required to meet current and future business goals. It also enables you to compare the impact of alternative additions or changes to your current technology or operations, and highlight the option that will provide the most favorable return.

Regarding the article, Mary Jo Kulp states, “This interview was an excellent opportunity to express that in addition to the benefits of activity-based analysis in the IT purchasing process, it is also successfully used by marketers to arm their sales force with a tool to provide a highly accurate ROI and TCO of their solution in their prospect’s environment”.

To view a copy of the interview, please visit the following link:

Activity-based Analysis: A Primer for Marketers

To learn more about the benefits of activity-based analysis for sales and marketing efforts, please visit the Primary Matters website for the White Paper:

Selling Technology to Customer Support and Contact Centers

About Primary Matters, Inc.

Primary Matters, Inc. provides software products and services that enable activity-based budgeting, planning and business impact analyses. The company’s solution improves budgeting processes and planning decisions in virtually any operationally intensive business environment. Its flagship product, The Primary Matters Guide® is activity-based, content rich software that uncovers underlying costs of corporate functions such as contact centers, sales groups, field organizations, technical support groups, and any other operational function that is activity, task and resource based. With The Guide, business goals are linked to the resource requirements needed to meet these goals. For more information call 902-794-7095 or visit



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Last modified: May 31, 2006 .