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Primary Matters

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Primary Matters, Inc. Now Performing Pro Forma Reports For Start Up Companies

Tiburon, CA - Sept. 15, 2004. Primary Matters, Inc., experts in activity-based planning, budgeting, and decision support solutions, announces that they now offer a service that quickly and efficiently creates Pro Forma reports for start-up companies seeking investment.

Primary Matters works with a start-up company to create a baseline of information relevant to their organization. After this baseline is created, they are able to run multiple “What-If” scenario analysis to show how different scenarios and proposals would impact the business, as well as the investment.

Using their flagship product, The Primary Matters Guide® , they are able to produce a high level budget forecast of revenues, costs and profits based on the business vision and goals of a start-up company. The Pro Forma shows month-by-month resource requirements, budgets with all major line items, and P/L.  

The Guide, which is a revolutionary development in planning and budgeting software, creates multiple scenarios quickly and easily, showing various business outcomes based on aggressive, middle-of-the-road, and low-end results. Using the accurate information provided, the start-up company is able to alleviate the concern for investors by showing the return they can expect to receive.

Primary Matters offers this in-depth analysis as a service to start up companies as well as potential investors.

About Primary Matters, Inc.

Primary Matters, Inc., provides software products and services that enable activity-based budgeting, planning and business impact analyses. The company’s solution improves budgeting processes and planning decisions in virtually any operationally intensive business environment. Its flagship product, The Primary Matters Guide® is activity-based, content rich software that uncovers underlying costs of corporate functions such as contact centers, sales groups, field organizations, technical support groups, and any other operational function that is activity, task and resource based. With The Guide, business goals are linked to the resource requirements needed to meet these goals. For more information call 707-833-1564 or visit


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