Primary Matters
Press Releases

Press Releases...


Primary Matters

in the News

Monitor Metrics with the Newest Version of The Primary Matters Guide®

Tiburon, CA   November 30, 2004. Primary Matters, Inc., pioneers in the revolution of activity-based analysis, announces the release of Version 1.4.1 of their flagship product, The Primary Matters Guide® .   The biggest advantage, included in this upgrade to The Guide™, is the ability to monitor monthly metrics on the cost and definition of the work processes in an organization.

The Guide, which is an activity-based planning, budgeting, and business impact analysis tool, now allows companies to set a goal, reveal what is needed to achieve that goal, and monitor the progress on a month-by-month basis over a three-year projection period.   The Guide provides reports showing users if they are off-course, allowing them to get back on the right track to ensure success .

Users first create a baseline reflecting their current operating environment. After this baseline is created, they run numerous scenario analyses to explore how their organization would be affected by any number of proposed changes, whether they are for new sales forecasts, business processes, mergers, personnel strategies or the addition of technology. 

When they are satisfied with their forward-looking plan, they distribute a range of reports providing their operating managers with their new go-forward plans. More importantly, progress towards meeting these new plans can now be measured, month-by-month, in order to keep the organization moving toward the goals.

If a Contact Center wanted to decrease call times for its customer support calls, the desired call time would become the goal. Based on the process steps defined to properly handle a call while maintaining customer satisfaction, The Guide™ provides insight into whether the desired call time will be achieved.   Modeling proposed changes to the process steps reveals progress toward the goal.    

Brian Hinton, Vice-President –Product, states, “We have added the most comprehensive report yet, to The Guide™.   The ability to see the projected impact of any modeled initiative, month-by-month, on the cost of your processes or the time involved in accomplishing your process steps is revolutionary.   The Primary Matters Guide® is unparalleled in its ability to efficiently and cost-effectively produce activity-based cost information in a format useful to operations managers.   Managers can make decisions, supported by detailed, pertinent information within the time constraints required to keep the organization moving forward.”

To learn more about Primary Matters, Inc. or The Guide, please visit our web site at You may also click the following link to view a Primary Matters White Paper, "Targeted Cost Cutting", which describes how monitoring cost metrics enables the most “bang” from your productivity “buck.”

About Primary Matters, Inc.

Primary Matters, Inc. provides software products and services that enable activity-based budgeting, planning and business impact analyses. The company’s solution improves budgeting processes and planning decisions in virtually any operationally intensive business environment. Its flagship product, The Primary Matters Guide® is activity-based, content rich software that uncovers underlying costs of corporate functions such as contact centers, sales groups, field organizations, technical support groups, and any other operational function that is activity, task and resource based. With The Guide ™ , business goals are linked to the resource requirements needed to meet these goals. For more information call 707-833-1564 or visit



Questions or problems regarding this web site should be directed to SiteMaster
Copyright 2006 Primary Matters, Inc. All rights reserved.  Site Map
Last modified: May 31, 2006 .